TechWalk Fellowship: Content Creation and Social Media Management
TechWalk Fellowship: Content Creation and Social Media Management
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Objective:
Objective:
Develop and implement a social media strategy to improve brand awareness on LinkedIn and Instagram.
Brand overview:
Brand overview:
We bring tech and SaaS communities together for a unique networking experience.
Every week, we meet at a convenient spot and enjoy a casual stroll through the park - no suits, no stuffy conference rooms or bars, just fresh air, open paths, and real conversations. It’s a chance to move, breathe, and connect with like-minded professionals in a relaxed, welcoming setting.
Whether people are exploring new opportunities, sharing ideas, or just taking a break from the hustle, TechWalk offers space to recharge and build meaningful connections.
Social Media Metric Achievements
Social Media Metric Achievements
Achieved a 20.60% growth in LinkedIn followers:
Expanded the network, increasing brand visibility and opportunities for professional engagement.Achieved a 27.74% growth in Instagram followers:
Strengthened audience reach and engagement on Instagram, enhancing brand presence across platforms.Achieved a 41.34% increase in average clicks on LinkedIn:
Demonstrated the ability to create content that drives higher engagement and actionable interest on the platform.Delivered a 70.94% increase in average likes on LinkedIn:
Improved content appeal, boosting visibility and aligning with audience preferences.Drove a 95.21% increase in the average number of comments on LinkedIn:
Fostered heightened audience engagement and conversations, strengthening community connections.Secured a 26.87% increase in average reposts on LinkedIn:
Created share-worthy content that amplified reach and enhanced brand visibility.
Planned Campaign
Planned Campaign
As part of this fellowship, I developed a campaign showcasing professional members of the TechWalk community, offering an inside look at various roles and their contributions to the tech industry.
The campaign aimed to increase brand awareness, connect with other tech professionals, and position TechWalk as a go-to professional network for the industry.
Skills demonstrated include:
Skills demonstrated include:
Project Organization
Interview facilitation
Video cutting & trimming
Scene composition & pacing
Sound editing & music integration
B-roll
Flow & Continuity
Resourcefulness to troubleshoot
Content Assets
Content Assets
Weekly Announcements
Weekly Announcements
Flyers with relevant information (e.g. co-host names, location, time) were developed to announce all weekly TechWalk events taking place.
Reels
Reels
TechWalk Professionals Series
TechWalk Professionals Series
TechWalk proudly showcased a series showcasing our community members and allowing them to provide insight on the roles they hold in the tech industry
Monthly How-It-Work Reels
Monthly How-It-Work Reels
Audiences interested in joining the TechWalk community were taught how register for our networking sessions and what to expect.
Community Professionals
Community Professionals
TechWalk proudly showcased insights from tenured professionals in the tech industry, reinforcing our position as the go-to networking community for experienced professionals.
Community Testimonials
Community Testimonials
The TechWalk community shared testimonials to foster trust and encourage greater interest among audiences. By highlighting real experiences, we aimed to connect and inspire more individuals to join the community.
Photo Mix
Photo Mix
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