Freddy Cruz

EXPERIENCE

Social Media Manager

Gotham Volleyball — New York

MAY 2025 - PRESENT

• Drove a 35.7% increase in engagement by managing content distribution and audience interaction that amplified brand visibility.

• Directed content strategy and calendar planning to ensure posts aligned with brand tone, seasonal moments, and community interests.

• Analyzed platform metrics to identify optimization opportunities, increasing reach and retention.

• Fostered an inclusive and engaged community by responding to comments, messages, and user-generated content in real time.

Analytic Project Manager

NYC Department of Health and Mental Hygiene— New York

JANUARY 2020 - PRESENT

• Led development of data-driven outreach strategies, improving positive service interactions by 15%.

• Managed cross-functional projects and diversity initiatives, including three high-impact equity initiatives to strengthen community trust.

• Partnered with communications teams to align campaign messaging with cultural trends and local priorities.

Digital Marketing Fellow

TechWalk—New York

OCTOBER 2024 – APRIL 2024

• Developed creative briefs, coordinated with industry influencers, and monitored campaign performance, resulting in a 46.82% growth in impressions and 41.34% increase in click-through rates.

• Executed influencer-driven and organic content campaigns that increased LinkedIn and Instagram followers by 20%+.

• Strengthened relationships with community partners, fostering long-term brand advocacy.