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  • LinkedIn

TechWalk Fellowship:
Social Media Management

Objective:

Develop and implement a social media strategy to improve brand awareness on LinkedIn and Instagram.

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Brand overview:

We bring tech and SaaS communities together for a unique networking experience.

Every week, we meet at a convenient spot and enjoy a casual stroll through the park - no suits, no stuffy conference rooms or bars, just fresh air, open paths, and real conversations. It’s a chance to move, breathe, and connect with like-minded professionals in a relaxed, welcoming setting.

Whether people are exploring new opportunities, sharing ideas, or just taking a break from the hustle, TechWalk offers space to recharge and build meaningful connections.

TechWalk Community

Social Media Metric Achievements

  1. Achieved a 20.60% growth in LinkedIn followers:
    Expanded the network, increasing brand visibility and opportunities for professional engagement.

  2. Achieved a 27.74% growth in Instagram followers:
    Strengthened audience reach and engagement on Instagram, enhancing brand presence across platforms.

  3. Achieved a 41.34% increase in average clicks on LinkedIn:
    Demonstrated the ability to create content that drives higher engagement and actionable interest on the platform.

  4. Delivered a 70.94% increase in average likes on LinkedIn:
    Improved content appeal, boosting visibility and aligning with audience preferences.

  5. Drove a 95.21% increase in the average number of comments on LinkedIn:
    Fostered heightened audience engagement and conversations, strengthening community connections.

  6. Secured a 26.87% increase in average reposts on LinkedIn:
    Created share-worthy content that amplified reach and enhanced brand visibility.

TechWalk Instagram
TechWalk LinkedIn

Planned Campaign

As part of this fellowship, I developed a campaign showcasing professional members of the TechWalk community, offering an inside look at various roles and their contributions to the tech industry.

The campaign aimed to increase brand awareness, connect with other tech professionals, and position TechWalk as a go-to professional network for the industry.

Skills demonstrated include:

  • Project Organization

  • Interview facilitation

  • Video cutting & trimming

  • Scene composition & pacing

  • Sound editing & music integration

  • B-roll

  • Flow & Continuity

  • Resourcefulness to troubleshoot

Sample Content

Content Assets

Weekly Announcements

Flyers with relevant information (e.g. co-host names, location, time) were developed to announce all weekly TechWalk events taking place.

Weekly Events
Co-Host Announcments

Photo mix

Group 1
TechWalk Interns
Freddy in Action
Laughing group
Group Announcement
Selfie
Surprise jump
Group 2
City Walk
Group Chat
Meet the Co-hosts
Group 3

Monthly How it works Videos

Audiences interested in joining the TechWalk community were taught how register for our networking sessions and what to expect.

Community Testimonials

The TechWalk community shared testimonials to foster trust and encourage greater interest among audiences. By highlighting real experiences, we aimed to connect and inspire more individuals to join the community.

Community of Professionals

TechWalk proudly showcased insights from tenured professionals in the tech industry, reinforcing our position as the go-to networking community for experienced professionals.

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