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Blue Flowers

Freddy Cruz

Email:
Freddy@CruzInsight.com

Located in:
New York City

A Bit About Me

Dynamic marketing professional with a proven track record in driving brand growth, enhancing audience engagement, and delivering data-driven strategies.

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Proficient in developing impactful content campaigns, analyzing performance metrics, and leveraging digital platforms to build trust and drive customer retention.

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Known for fostering collaboration, creativity, and innovation to achieve strategic marketing goals and exceed expectations.

Work Experience

Oct 2024 - Dec 2024

Digital Marketing Fellowship:

Social Media Manager
TechWalk

  • Planned and executed an organic social media campaign by interviewing stakeholders and editing content, effectively targeting TechWalk's primary audience to build brand trust and drive membership growth.

  • Increased follower count by 20.60% and 27.74% on LinkedIn and Instagram, respectively.

  • Developed a content strategy that resulted in a 46.82% average impression rate increase and a 41.34% average click rate increase.

  • Managed community engagement on social media platforms, fostering meaningful interactions to enhance audience connection and retention.

Dec 2020 - Present

Project Manager and Analyst

NYC Department of Health and Mental Hygiene

  • Spearheaded the planning, organization, and execution of data collection strategies critical for informed program development and implementation.

  • Actively engaged with target audiences, utilizing effective communication skills to comprehensively understand their concerns and gather valuable feedback.

  • Reviewed data reports to develop goals aligned with business aims.

Sep 2017 - Dec 2019

Social and Community Manager

Research Foundation of The City University of New York

  • Elevated company visibility through social media platforms, resulting in a significant increase in digital foot traffic.

  • Served as the central liaison between external parties and internal resources, ensuring streamlined communication.

  • Analyzed performance and engagement data to propose data-driven changes and improvements aligned with the institution's strategic objectives.

  • Produced comprehensive weekly, monthly, and quarterly reports used evaluate the team's multifaceted efforts in engaging with primary audiences across various communication channels.

Education

Social Media Strategy Certificate


HubSpot Academy
October 2024

Google Digital Marketing & E-commerce Certificate


Coursera
December 2023

Master of Public Health in
Community Health Education


University of South Florida
Aug 2017

Skills

Technical

  • Google and MS Suites

  • Google Analytics

  • MS Excel (Pivot Tables, Conditional formatting, vlookups, Data cleaning)

  • Adobe Illustrator

  • Photoshop Express

  • Canva

  • CapCut (Video Editing)

  • Spanish Speaker - Fluent

Non-Technical

  • Effective communicator

  • Cooperative/collaborative

  • Empathic

  • Intrinsically motivated

Other Interests

  • Sewing

  • Outdoor cycling

  • Hiking

  • Running

  • Volleyball

  • Fashion exhibit visitation

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